The relevance layerinside wallets
The relevance layerinside wallets
We help brands activate inside wallets with personalized offers and measurable outcomes.
Trusted by 50+ companies worldwide, including:
Relevance is the newdistribution rail
Relevance is the newdistribution rail
In today's market, value already exists, the challenge is distribution. Incentives are created, but they attract low-value users, not customers. Short-term spikes with no retention.
Across many campaigns,
this shows up as:
Be where people feelcomfortable to say yes
Be where people feelcomfortable to say yes
Run brand activations directly inside the wallet. Launch incentives, offers, and reach eligible high-intent users.
Wallet activation
Attention lives inside the wallet, where financial decisions happen and people feel safe to say yes.
Claimable incentives
Make incentives available in real time and one-tap claimable, so distribution converts.
Tailored discovery
We create behavioral cohorts, reducing wasted distribution and increasing activation you can measure.
Where everyone benefits
A fair value exchange.
Only what matters shows up. In time. In one place. So it feels considered, not promotional.
A delivery rail that turns incentives into measurable outcomes.
A native benefits layer that increases engagement without turning the wallet into a billboard.
Feeds, pings, fragmented claim pages, and unreliable quest mechanics.
Pushed to eligible users, natively, optimized for conversion, not impressions.
How it works
Define your campaign goal
Acquisition, activation, retention, reactivation, or partner growth.
Select the audience
Target by on-chain behavior, holdings, ecosystem participation, or allowlists.
Define the action
Wallet connect, token claim, swap/bridge, deposit, signup, event RSVP, referral.
Set incentive & rules
Eligibility logic, caps, geo/time rules, anti-sybil.
Go live inside wallets
Activations appear natively where decisions are made.
Measure & optimize
Track delivery → clicks → claims → downstream outcomes. Iterate with real-time learnings.
Case study
Building rails formeaningful moments
Building rails formeaningful moments
Pudgy Party
Boost predownloads through the app store through on-chain rewards.
Impact
- PudgyParty game reached the top charts on the Apple Store
- 50,000+ downloads overall
Ronin
Claim points, NFTs, and phygital rewards.
Impact
- Activated 6,000+ high-intent wallets in days.
- 21,000+ clicks from premium wallets.
human.tech
Human Passport quests to earn HUMN Points.
Impact
- With 10K+ wallets claimed, 2.7K new Passports minted, and a 63% CTR, HUMN has built a repeatable growth engine.
What They Say
"theMiracle played a key role in powering Pudgy Penguins product launches by embedding our brand directly into major wallet experiences. This integration helped us activate our core community while unlocking exposure to entirely new audiences through leading wallets like MetaMask. Smooth and powerful activation."
"theMiracle was the best funnel for our Pudgy Party game. It was impressive honestly."
"theMiracle is a key component to a successful wallet UX. Instead of having to perform constant research or potentially dealing with a fund loss incident, theMiracle curates all the perks and benefits of every asset you own in one digestible interface."
"Working with theMiracle on our activation campaign has been a standout experience. The process was smooth, flexible, and incredibly efficient, their experienced team clearly knows what they're doing. Not only did we achieve impeccable results, but the reporting was clear and transparent on both sides, making collaboration seamless. To date, this has been the most efficient user activation campaign we've run for Human Passport itself."
"As a founder, I respect teams that listen first. theMiracle stayed open to change, pivoted when necessary, and kept user value at the center. Their wallet integrations are strong examples of combining product clarity with smart distribution."
"This gives users a clearer view of the rewards and opportunities they already have access to. It's simple, timely, and integrated into the place they make decisions: the wallet. Working with theMiracle allows us to deliver value directly to users in a way that feels natural and trustworthy, without relying on banners or external notifications."
Frequently Asked Questions
Everything you need to know about theMiracle and how we can help your project succeed
Wallet users
theMiracle is the relevance layer inside wallets, delivering tailored activations and rewards based on what people care about and where they take action. By analyzing on-chain and off-chain behavior, it makes sure that claimable opportunities appear in the right place and at the right time, connecting users, brands, and wallets through a fair value exchange. theMiracle helps brands deliver value at the moments people care about, not when they're targeted. When relevance guides delivery, incentives stop feeling transactional and become moments that users remember.
As of now we are fully live on Metamask and Solflare.
Each benefit includes an eligibility criteria (e.g., you hold X, you interacted with Y, you meet criteria set by the campaign). If you don't meet it, you shouldn't be able to claim it.
It's already in your Solflare or MetaMask wallet.
Because eligibility is personalized. Two users can have different holdings/activity/region and therefore may have different benefits.
Brands
theMiracle helps brands get discovered inside wallets by users most likely to engage, based on eligibility and behavior signals. You can measure outcomes beyond clicks: like claims, completions, or other on-chain/off-chain actions to drive acquisition or re-activate your community.
Typical actions: Claims (reward redemption), Completions (unlockable steps/tasks/quests), Onchain actions (mint, stake, swap, bridge, deposit—if supported), Qualified discovery (high-intent views/opens).
You define eligibility logic (with theMiracle support): holdings/activity/segments. The goal is relevance, not volume. If you target "everyone," you're paying for noise.
Speak with our business rep and they will take care of you!
Common controls: eligibility rules, caps per wallet/device where supported, manual review of monitoring for suspicious activity.
Add a snippet code to your landing page and we take it from there.
For integrators (wallets / platforms)
theMiracle provides the discovery/benefits layer inside your wallet: feed placement + eligibility evaluation + reporting hooks (exact method: SDK/API).
theMiracle analyzes in-wallet behavior and matches each user with relevant, eligible offers inside their wallet.
Run brand activations inside wallets.
Explore how wallet distribution turns incentives into outcomes.