If InfoFi on X is done, what's next?

InfoFi is gone. Or so the crypto space seems to think. Web3 marketers just lost a channel they were counting on.

Up until January 15, 2026, InfoFi platforms were the default shortcut for turning marketing budgets into coordinated amplification on X: brands funded a campaign, contributors earned rewards, and the feed did the rest. It was outsourced, it scaled, and for a while, it moved attention.

Then X shut the door on external incentivized posting mechanics by cutting off apps that reward users for posting.

If you haven't heard by now. Nikita Bier, X's head of product, unveiled a shift in the platform's developer API policies. The update specifically banned apps from incentivizing users to post on X, a practice known as InfoFi.

This decision, according to Nikita, was intended to combat AI-generated spam and the proliferation of bot-driven reply farms, resulting in an immediate API access halt for projects that were impacted. The move also sent shockwaves through the crypto community on X.

The responses were mixed. Some users embraced the change, hoping it would clean up their timelines and improve the overall quality of their timelines. Others, however, felt the loss of a valued revenue source and marketing tool, leading to project shutdowns or strategic pivots for ventures like Kaito and CookieDAO.

What is InfoFi?

InfoFi, an economic model native to Web3, capitalized on user attention, content quality, and reputation by utilizing tokenized rewards. Kaito AI and CookieDAO are just two examples of major platforms that were affected by the policy change and functioned as proof-of-attention systems, compensating users with cryptocurrency tokens for content creation and engagement on X (formerly Twitter).

When a brand wanted to launch a token, they'd set up a campaign, fund a reward pool, and the platform's AI would compensate community members for posting quality content about the brand on X - rewarding substance over volume.

This created community-driven promotion where users earned rewards through the platform's algorithm rather than direct brand payment, while brands funded the reward pools. The model offered efficient distribution—incentives → content → reach - but came with tradeoffs: difficulty distinguishing genuine brand affinity from reward-driven engagement, challenges attributing purchases or conversions to specific content, and complete dependency on X's policies.

When X changed those policies, many InfoFi products were forced to shut down. The question now shifts: what channel can reach web3 users without depending on a single social feed?

That's where theMiracle stands out.

theMiracle is an in-wallet relevance layer that combines analytics, activation, and distribution. Instead of relying on feed dynamics, it enables brands to surface vetted opportunities directly to users inside their wallets - where web3 decisions and actions already happen.

What theMiracle replaces?

theMiracle is built to remain effective regardless of policy shifts or algorithm updates on any single platform. It gives brands a reliable, direct way to reach users quietly and naturally, without breaking trust.

Beyond basic mechanics and promotional spam, we're creating a fair value exchange where users see only what matters, brands get real activation data, and wallets increase engagement without becoming static billboards.